Search Engine Optimisation (SEO)
SEO or Search Engine Optimisation is the term given to activity that attempts to improve a websites search engine rankings.
In search results, the search engine (such as Google™) displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
Email marketing has become a vital tool for businesses that want to send regular marketing messages to current and potential customers. The initial attractions are obvious – fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.
Pay-per-click (PPC) marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising.