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Case Study

Branding and Publicity for the Carver Theatre’s  amateur production of this comedy production written by Willy Russell One for the Road

About the production

A wickedly observant comedy from the author of Blood Brothers and Educating Rita and finds Dennis on the eve of his thirty fifth birthday, making a last-ditch attempt to break away from the confines of his middle class existence. Imprisoned on Phase Two of the housing estate and surrounded by Tupperware Parties, Weight Watchers and wife swapping, he tries to revert to his former easy going way of life. This amateur production of “One for the Road” is presented by arrangement wiith Concord Theatricals Ltd on behalf of Samuel French Ltd
Production branding

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Design For Print

The production for One for the Road also required a wide range of design for print materials to promote and publicise the show, this included 3 external posters of different sizes to be displayed outside The Carver Theatre, A4 posters to be displayed within the Theatre and shop windows of local business and public spaces, A5 leaflet to be handed out at local events, A4 16 page full colour programme to be sold during the run of the production, Magazine and newspaper ad to go in local press to promote the show.

Show Programme

In line with the rest of the One for the Road production branding we created a 16 page A4 full colour programme, which included information about the production team, a note from the director, synopsis of One for the Road running order, cast list, cast pen pictures, rehearsal shots, theatre information and various programmes sponsors including local businesses, We also including information about where to buy tickets, purchasing raffle tickets and pre-ordering drinks.

Social Media Campaign

A warm and very funny play about the lives and loves of a group of women (and one man) attending a weekly tap dance class in a dingy North London church hall. The class is led by retired professional dancer Mavis who tries to whip into shape a group of ladies (and one man) who initially join the class for social reasons to moan about their problems and make new friends. 

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One For The Road Overview

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