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Case Study

Branding and Publicity for the Carver Theatre’s  amateur production of the hugely successful British television series Allo Allo

About the production

Based on the hugely successful British television series, which ran for seven seasons, this uproarious comedy relates the adventures of a hapless cafe owner, Rene, in occupied France. You can see all of your favorite TV characters in the flesh, including Rene’s tone-deaf wife Edith, Major-General von Klinkerhoffen and the Gestapo officer Herr Flick!

He and his wife have stashed a priceless portrait stolen by the Nazis in a sausage in their cellar, where two British airmen are also hiding until the Resistance can repatriate them. Communications with London using the wireless that is disguised as a cockatoo add to the many embarrassments this intrepid proprietor endures in the company of his patrons. News that the Führer is scheduled to visit the town inspires tricksters disguised as Hitler to frequent the cafe. Meanwhile, Rene summons all the wit he can muster to save his café and his life.

Production branding

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Design For Print

The production for All Allo also required a wide range of design for print materials to promote and publicise the show, this included 3 external posters of different sizes to be displayed outside The Carver Theatre, A4 posters to be displayed within the Theatre and shop windows of local business and public spaces, A5 leaflet to be handed out at local events, A4 16 page full colour programme to be sold during the run of the production, Magazine and newspaper ad to go in local press to promote the show.

Show Programme

In line with the rest of the Allo Allo production branding we created a 16 page A4 full colour programme, which included information about the production team, a note from the director, synopsis of Allo Allo, running order, cast list, cast pen pictures, rehearsal shots, theatre information and various programmes sponsors including local businesses, We also including information about where to buy tickets, purchasing raffle tickets and pre-ordering drinks.

Social Media Campaign

During the lead up to the production and as part of the general publicity campaign we ran a targeted social media campaign carried out various social media platforms including Instagram and Facebook. The campaign consisted of promoting the production, driving tickets sales, directing users to the website and Ticketsource, general information about the production, rehearsal images and video, cast shots, ticket availability and audience reviews. This including posting images up to 4 times a week via their instagram account, their facebook page, members Facebook page and local Facebook groups. We also created a Facebook cover image and Facebook event image for the production.
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Allo Allo Overview

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