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Case Study

Branding and Publicity for the Carver Theatre’s  amateur production of Second World War play Goodnight Mister Tom

About the production

Set during the dark and dangerous build-up to the Second World War, Goodnight Mister Tom follows sad young William Beech, who is evacuated to the idyllic English countryside and builds a remarkable and moving friendship with the elderly recluse Tom Oakley. All seems perfect until William is devastatingly summoned by his mother back to London.hiding until the Resistance can repatriate them. Communications with London using the wireless that is disguised as a cockatoo add to the many embarrassments this intrepid proprietor endures in the company of his patrons. News that the Führer is scheduled to visit the town inspires tricksters disguised as Hitler to frequent the cafe. Meanwhile, Rene summons all the wit he can muster to save his café and his life.
Production branding

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Design For Print

The production for Goodnight Mister Tom also required a wide range of design for print materials to promote and publicise the show, this included 3 external posters of different sizes to be displayed outside The Carver Theatre, A4 posters to be displayed within the Theatre and shop windows of local business and public spaces, A5 leaflet to be handed out at local events, A4 16 page full colour programme to be sold during the run of the production, Magazine and newspaper ad to go in local press to promote the show.

Show Programme

In line with the rest of the Goodnight Mister Tom production branding we created a 16 page A4 full colour programme, which included information about the production team, a note from the director, synopsis of Goodnight Mister Tom running order,
cast list, cast pen pictures, rehearsal shots, theatre information and various programmes sponsors including local businesses, We also including information about where to buy tickets, purchasing raffle tickets and pre-ordering drinks.

Social Media Campaign

During the lead up to the production and as part of the general publicity campaign we ran a targeted social media campaign carried out various social media platforms including Instagram and Facebook. The campaign consisted of promoting the production, driving tickets sales, directing users to the website and Ticketsource, general information about the production, rehearsal images and video, cast shots, ticket availability and audience reviews. This including posting images up to 4 times a week via their instagram account, their facebook page, members Facebook page and local Facebook groups. We also created a Facebook cover image and Facebook event image for the production.

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Goodnight Mister Tom Overview

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